Containers of product are regularly brought into Australia from overseas and warehoused in Brisbane and Melbourne. The discounts achieved from purchasing Products in this manner are passed onto members and also means access to stock within a 10 day turn around.
Bulk buys provide real savings on everyday products and the savings gained are passed on to stores by way of lower buying prices to the advantage of its members. It also provides us with competitive pricing and great profit opportunities.
Marketing is a critical component to any business' success. This is why Homemakers place extreme emphasis on the importance of brand awareness and regular promotional activities. Enhancement of Homemakers competitive positioning is achieved through a balance and in store merchandising.
Instead of adopting a "one size fits all" approach, The Group produces catalogues on two different levels - 'Better End' which is distributed in more affluent areas and 'Budget', tailored at a more cash constrained demographic. Four catalogues, two of each version, are released each year working in conjunction with TV spots.
Through our television campaigns we are now able to combine our buying power on a local basis giving increased air time. Also available for members is a library of TV commercials targeted for special events such as stocktake sales and leather loung sales.
furnish your imagination furnish your lifestyle furnish your plans furnish your design
furnish your character furnish your style furnish your scene furnish your personality
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